Saturday, January 14, 2012

Money saving home owner app updated

The application created by Habitation Investigation has been updated for the month and has become another way in which service type businesses can help stay top of mind in the minds of clients and potential referral sources.

Using a smart phone and the QR code reader all a person needs to do is scan the QR code below to install it onto their phone.

Another option is to go to http://m.magmito.com/102785/tipsfromhabi  to install it.

Thursday, January 12, 2012

Conversation overheard

I love coffee shops. There is something about them that seems to boost my productivity beyond that which is provided through the caffeine that I intake.

It is the atmosphere. Typically I am there alone and I have work to do. If a coffee shop does not have wifi forget it, I will not be there. I need connection to do my work typically.

Anyway, I was in a coffee shop that makes great coffee and is known for it. However I have never seen many people there at once. It verifies that just because you offer a great service or product, that does not guarantee you lots of clients and business. The owner was talking to someone who was wanting to sell him on mobile marketing. The owner was obviously not ready. I hope that this coffee shop stays open because they definitely have the product, they need to market it correctly so that more people know of their existence.

I will one day introduce myself to the owner and offer services to him. He deserves to get information and to help ensure that he will grow his business and continue to employ others.

Conversion rates

Conversion rate is the percentage of  site visitors that do a desired action. For example if out of 100 visitors to you site 15 of them will complete and submit your online form then you have a 15% conversion rate.

Mobile marketing has greatly higher rates in which the text messages are read. Because of this the number of people who will do the desired action, such as go to the coffee shop for the half price bagel, is going to be higher than if the same message was delivered by email. This is because a far smaller number of recipients who get that email will actually read it.

Here is a link to an article that discusses conversion rates 

Marketing is constantly changing

The statement that marketing is constantly changing is mixed in its truthfulness. People have changed little however what has changed tremendously is the methods used to initially contact a potential client and the methods used to maintain contact with potential clients, current clients and former clients.

To grow ones business you need to embrace these truths and take part in the advancements in techniques and technologies.

Mobil marketing to devices such as cell phones / smart phones is a growing fact of marketing.